Philadelphia is tapping into the adult snacking market with the launch of a new breadstick-based snacking range.
The new Philadelphia Snacks line-up comes in two variants: Light & Tasty (featuring a Philadelphia Light dip with baked breadsticks - 103 calories); and Light & Herbs (featuring Philadelphia Light Herbs dip with wholegrain breadsticks - 86 calories).
Available to c-stores from 4 March in single 75p price-marked packs, the Philadelphia Snacks range will be supported with above the line advertising and in-store activities throughout the spring.
Paola Cassinelli, Philadelphia senior brand manager at Mondelēz International, said: “Healthy snacking is one of the biggest macroeconomic snacking trends. Philadelphia Snacks are delicious but also allow consumers to make permissable snacking choices by also being low in calories. They are a truly tasty but light snack.”