Kraft has launched a £3.5m campaign to support Wispa. Activity will include posters near independent stores, video on demand, and cinema advertising. The humorous adverts run with the strapline ‘Wispa, time well mis-spent’ and are targeted at young adults. The Wispa brand is now worth £50.7m in the UK, with over 1.8m fans on Facebook .

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Sarah Britton

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