Heinz is rolling out 100% recyclable caps for its Tomato Ketchup squeezy bottles, meaning the whole bottle - including the cap - can now easily be recycled in regular kerbside collection, starting from next month.

The move is expected to enable 300 million more plastic caps to be recycled annually instead of finding their way into landfill.

The introduction of the new cap is part of The Kraft Heinz Company’s larger ambition to make all of its packaging recyclable, reusable or compostable by 2025, and to reduce its global use of virgin plastic by 20% by 2030. The caps are being rolled out next month UK-wide on 400ml and bigger top-down bottles of Heinz Tomato Ketchup, including 50% Less Sugar and Salt varieties. In the future, the cap will also be rolled out across more of the Heinz sauces range in the UK and Europe.

Jojo de Noronha, President of Kraft Heinz Northern Europe, said: “We know our consumers care about their impact on the environment and so do we, which is why we’re delighted to see our innovative, more sustainable caps on Heinz Tomato Ketchup bottles across the UK. Although a small change, this makes it easy for the millions of Heinz lovers across the country to recycle their whole squeezy bottle at once – a small action with big potential for impact.”