Cadbury has hidden 100s of gold vouchers inside the wrappers of 18 SKUs, including Twirl, Wispa Duo, and Cadbury Dairy Milk. Consumers will have the chance to win a voucher for transport to and from London, Olympics tickets, and a hotel stay as part of Cadbury’s Unwrap Gold campaign. Additionally, consumers have the chance to win one of a thousand prizes a day by entering their wrapper code online. Packs will hit stores from April 2, and will be supported by TV advertising, which kicks off on April 14. The promotion ends July 7.
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