KP Snacks has launched a new guide designed to help retailers grow their snack sales.
The guide, ‘25 to Thrive’, provides a core recommendation of 25 SKUs to stock from across the entire Crisps, Snacks, Nuts and Popcorn (CSNP) category to drive sales. The guide features a planogram, macro trends, market insights, and key category advice to help meet shoppers’ needs.
The ‘25 to Thrive’ guide aims to support retailers in driving the CSN category, reviving their ranges to deliver enhanced sales and thrive in the current environment.
The 25 SKUs identified in the guide are the top-sellers from multiple suppliers and include KP Snacks brands such as Hula Hoops, McCoy’s, KP Nuts, and Butterkist, alongside heritage brands Skips, Nik Naks, and Space Raiders. The 25 core range SKUs run across the entire value spectrum and meet all consumption needs, from singles to sharing to PMPs.
The ‘25 to Thrive’ guide also identifies critical market trends which its recommended range caters to, including the increasing relevance of on-the-go snacking and meal deals, the growth of Big Night In occasions, and the importance of heritage brands as consumers look for trusted familiar favourites.
Matt Collins, trading director at KP Snacks, said: “KP Snacks is committed to helping independent retailers thrive and prosper in the bagged snacks category. For retailers, simplicity in ranging is key so ’25 to Thrive’ highlights 25 core SKUs covering a spectrum of shopper missions, occasions, and top sellers across the entire value spectrum. By stocking this range, retailers can benefit from this growth category.”
No comments yet