KP Snacks has added a £1 pricemarked pack to its Discos range.
Designed to capitalise on the growth of £1PMPs, the new 70g format has been created to drive impulsive purchases and is available in stores from 1 February.
The Discos £1PMP joins other lines in the KP Snacks PMP range, including McCoy’s Fire Pit and Hula Hoops Big Hoops BBQ, and features the new £1 flash that has been incorporated across the entire portfolio.
Trading director at KP Snacks Matt Collins said: “It’s really exciting to be introducing this new PMP as we’re always looking to add value to our range. £1 PMPs have seen significant growth in the last year and the role of PMPs in convenience is extremely important as shoppers’ budgets are squeezed. For retailers to win, it’s key to offer the right core range in the right formats and we’re confident that the Discos range extension will be a great addition to convenience shelves.
“We are committed to helping retailers succeed within a challenging market and to do this, we have ensured our products make a compelling choice for shoppers at point of purchase, which includes providing a broad range of PMPs that shoppers can trust, recognise and recall, including our much-loved Discos brand”.