Cadbury has expanded its Duos range with the launch of Cadbury StarBar Duo in a move to help retailers demonstrate even more value to their shoppers.
According to Nielson, the duos format is growing by 36% in the category, with Cadbury Duos outpacing this growth further at almost 54%.
Research by Mondelēz International revealed that consumers are not only choosing Duos for themselves but are also sharing them.
It said that this latest addition to its Duos range is “well positioned to help retailers expand into sharing occasions too”.
Olena Solodka brand manager for Cadbury StarBar at Mondelēz International said: “This is a brilliant time for Cadbury StarBar to be expanding into Duos; this shopper favourite was launched back in 1976 and is especially popular in convenience stores. It’s currently growing at 12% in singles so combined with the popularity of the Duos range it’s set to be a true star! What’s more, insight tells us that the Duos format is not only an attractive proposition for price-conscious consumers but is also another way for retailers to offer shoppers more sharing options.”
Cadbury StarBar Duo (RRP £0.95) will be rolled out nationwide and supported by in-store POS and activation.
Cadbury has recommended retailers to range the new addition as a key part of their chocolate offering, alongside the rest of the Cadbury Duos range in the food-to-go and meal deal sections.
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