Hellmann’s has launched a new variant into its dressing portfolio.

Rolling out now is the new Hellman’s with Olive Oil Mayonnaise Style Dressing, available in both a jar and squeezy format. The 400g glass jar has an rrp of £2.39 whilst the squeezy bottle has an rrp of £2.99.

The launch is also supported by a £5m marketing campaign, coming to screens in June 2015, including TV, Digital, OOH and PR.

Kyrie Merryman, senior brand manager for Hellmann’s, said: “Hellmann’s With Olive Oil Mayonnaise Style Dressing will appeal to consumers looking for different flavours and formats during the upcoming BBQ season, and can be used with a variety of dishes – from salads, to grilled meats, and sandwiches. We are very excited about this new product launch.”