Old El Paso has announced a new campaign as part of its continued partnership with Team GB ahead of the 2024 Paris Olympic Games.
The link-up kicks off this month with the brand’s biggest shopper marketing campaign to date, complete with a nationwide on-pack promotion across its entire portfolio, as well as a digital and social campaign featuring brand ambassadors from Team GB.
The ‘Make Some Noise for your Home Team’ campaign is also offering the chance for fajita fans to win VIP tickets to experience the Games in person. Consumers simply scan the QR code on their participating Old El Paso packs to enter the draw throughout April to June.
Alongside the promotion, the partnership will be supported via a multi-million-pound media investment featuring its Home Team Heroes: Double Olympic swimming champion Tom Dean OBE, silver medal winning weightlifter, Emily Campbell, three time Olympic medallist and diving sensation Jack Laugher MBE and current BMX Olympic gold medal winner, Bethany Shriever.
Head of marketing at Old El Paso, Aditi Hilgers, said: “We are thrilled to be bringing to life our biggest ever partnership campaign with Team GB as we look to support our Old El Paso Home Team Heroes representing Great Britain on the world’s biggest stage. As a brand that celebrates connection and community, we believe in celebrating the unique flavours and extraordinary talent that each individual brings to the metaphorical table.”
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