RH Maple Pecan NPD

Rude Health has added a new granola to its range.

Maple & Pecan will be available to the independent channel via wholesalers including Infinity and Auguste Noel from April (RRP: £4 / 400g).

In addition to the NPD, the full cereal portfolio also boasts a new look. Utilising strong visuals and brighter, bolder graphics, it is hoped the new look will create greater stand out on shelf.

The iconic ‘lips’ have been made more prominent on pack, to represent both the taste, as well as the Rude Health ‘attitude’.

The Organic Wild Berry Granola recipe has also been re-developed to improve clusters, texture and appearance.

Founder Camilla Barnard says: “People have loved our granolas ever since we launched The Ultimate Granola - they balance kitchen cupboard ingredients with health and indulgence. So we felt that Maple & Pecan was a no brainer addition to the line up. It’s a flavour people love - in fact it’s the second fastest growing flavour in the wider cereals category! It’s no surprise, given shoppers are looking for more indulgent flavours to enjoy beyond their usual weekday breakfasts. We know they will love this crunchy, nutty granola.

“The launch was also the perfect opportunity to refresh our packs. Rude Health is all about deliciousness and we wanted to make this even clearer on our cereals range. The new designs are more consistent with our drinks range and hero the benefits more clearly - they really pop on shelf!”