Fearne & Rosie is to enjoy wider UK distribution for its range of reduced sugar jams.

The brand has confirmed a duo of wholesale wins with CLF and CN Foods who will list the full range (RRP: £3.20/310g jar). This follows news that Asda will take on two of its SKUs, Strawberry and Strawberry Super Berry, this month.

Created by teacher turned entrepreneur Rachel Kettlewell in November 2019, the brand has also hit the international supermarket scene, with Spinneys in Dubai confirmed to take all five flavours in the range.