DMF White Rum 70cl Btl - JPG

Halewood Artisanal spirits has announced it is introducing two new variants to its Dead Man’s Fingers Rum range – a black rum and a white rum.

The white rum has hints of vanilla and tropical fruit, whilst the dark rum offers notes of molasses and caramel.

Global marketing manager for Dead Man’s Fingers Rachel Adams said: “Since its inception, Dead Man’s Fingers has been all about breathing new life into the rum category, challenging perceptions and experimenting with the latest flavour trends. This approach has helped us secure strong growth for the brand, making it the fastest growing flavoured/spiced rum range, which is also 85% incremental to category growth.

“With our new launches, we bring this same vibrant attitude to re-invigorate what are generally considered to be more traditional rum expressions, and ultimately continue to grow the category and bring more consumers in. Furthermore, with their eye-catching gold and silver bottles, they’re guaranteed to stand out on the shelf/back bar whilst also providing great gifting options in the run up to Christmas.”

Dead Man’s Fingers Black Rum is available to all channels now in a 70 cl format (ABV 40%). Dead Man’s Fingers White Rum (7070cl 37.5% ABV) is exclusively available via Tesco/Booker until 1 January, when it will be available to all channels.

DMF Black Rum 70cl Btl - JPG