Cobra Beer has unveiled chefs Jeremy Pang and Marni Xuto as its new brand ambassadors.
The new collaborations aim to create content that inspires aspiring foodies to pair complementary food and drinks at home, helping retailers generate more linked purchases by tapping into the beer’s association with Asian food.
Jeremy Pang, who has featured on TV shows including Sunday Brunch and Jeremy Pang’s Asian Kitchen, will work with the brand throughout the year to develop a host of bespoke Asian-inspired dishes that pair perfectly with Cobra and Cobra Zero.
Content creator, author and recipe developer Marni Xuto, who has become a household name thanks to the popularity of her blog Thai Food Made Easy, will also work with the brand to create exclusive recipe content that highlights the versatility of the beer as a food pairing. She will also host cooking demonstrations in partnership with Cobra throughout the year.
The recipes will be shared on Cobra’s social media channels hoping to demonstrate that it is the perfect beer to pair with all Asian cuisine.
Jeremy Pang said: “The beer is so well suited to all types of spices. Having worked in a lot of detail with the pairings and learning about the intricacy of both Cobra and Cobra Zero, I’ve really seen that the unique, yet subtle flavour works amazingly well when paired with any spicy meal.”
Lord Karan Bilimoria founder of Cobra Beer said: “Cobra is renowned for being the perfect accompaniment for all manner of Asian cuisine, and as chefs renowned for their fantastic Asian cooking, Jeremy Pang and Marni Xuto are ideal partners for Cobra. By combining Jeremy and Marni’s incredible range of culinary skills and the knowledge of Cobra’s beer experts, we’ve created some amazing dishes that bring together Cobra’s smooth taste and punchy spice in perfect harmony, which we’ll be sharing for everyone to enjoy.”