ellie goulding served

Served, RTD brand co-owned by singer Ellie Goulding, has launched its cocktail range into over 400 Tesco stores and Booker. 

Three of its most popular 8% ABV cocktails - passionfruit martini, mojito and margarita - are now available in both Tesco superstores and express outlets.

The beverages are made with sustainably sourced, natural ingredients and feature double measure ServedPureTM premium vodka, rum, or tequila. Additionally, they include real wonky fruit to help reduce food waste and are packaged in recyclable cans.

Ellie Goulding said: “It’s going to be a big year for us at SERVED as millions of Gen-Z drinkers will get to know our amazing cocktails, and what makes us stand out from the crowd – our double spirit measure, our own premium ServedPureTM vodka, rum and tequila, and our wonderfully wonky natural ingredients.” 

Dean Ginsberg co-founder of Served said: “Landing our cocktail range in Tesco is a significant milestone for us as we look to make premium bar-quality cocktails accessible to even more people up and down the country.

“Our insights show that younger drinkers are replacing beer, spirits and wine with premium ready-to-drink options that taste great and are easy to enjoy across a wide range of occasions; whether that’s on-the-go, at home, or out with friends.

The launch is set to be supported by a multi-channel campaign encompassing OOH, digital, social media, sampling and influencer activity.

The cocktails are also vegan, gluten-free, and do not contain added sugar.