Iron Wheel-Launch Shoot-1-12

LWC Drinks has signed an exclusive agreement to bring Iron Wheel bourbon to the UK.

Under the new partnership, it will join LWC’s Signature Brands portfolio as its premium whiskey offering, showcasing the authentic Kentucky bourbon to the wholesaler’s 15,000+ customers.

Made by Sazerac, one of the leading global spirits producers, the 40% ABV straight bourbon pays homage to the land, history, and craft of real whiskey making.

Nic Ponticakis spirits category manager at LWC Drinks said: “We are absolutely delighted to bring Sazerac’s Iron Wheel to the UK on-trade. With consumer interest in whiskey and bourbon continuing to gain momentum, the market has been calling out for a new, authentic offering and Iron Wheel hits the nail on the head - it’s a truly excellent whiskey at an accessible price point.

“We have a number of upcoming regional launch events planned to introduce the brand to the local markets and we can’t wait to get this incredible spirit out there.”

With subtle corn notes and nuances of vanilla, caramel and oak, Iron Wheel is a versatile whiskey, perfect neat, on rocks, with a mixer or as a whiskey-cocktail base.

The product has an RRP range of £18 to £20.