Chiquita Brands International, the world’s leading produce company, has announced a new partnership with The Lego Movie 2.
Rolling out to UK retail and wholesale channels now, more than 300 million Chiquita stickers, which appear on fresh fruit products, will feature characters from the new film as part of the activity.
Chiquita’s blue stickers have been used to promote a number of initiatives in the past and the new limited-edition Lego-themed stickers are designed to drive footfal for independents and convenience stores.
Jamie Postell, director of sales for Chiquita, said: “Chiquita bananas are bright and fun just like our fellow iconic brand Lego, which is why we are thrilled to team up with The Lego Movie 2. Chiquita shares the common values of brightening up our consumer’s days and encouraging fun and laughter for all. We hope to provide a little bit of sunshine and happiness this winter season, inspiring fans to discover our special stickers, collect them and share the love.”