Chicago Town rolls out food to go concept to c-stores

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Dr. Oetker’s Chicago Town is looking to help retailers tap into the grab-and-go market with the national launch of its new hot takeaway pizza concept.

The company’s new Pizza to Go cabinets allow convenience stores and forecourts to prepare and sell 12 inch stuffed crust Chicago Town pizzas at all times of day, and have been trialled in around 100 stores over the last 18 months.

The pizzas are never pre-cooked and are delivered to retailers frozen to maintain flavour. Depending on the oven, each product can be cooked in around 10 minutes.

Offering stores a 50% margin, those who buy a cabinet (£550 + VAT) now will be reimbursed in free stock*. Chicago Town will also provide stores with free installation, free training and free point of sale (POS), that can be displayed alongside the food to go unit.

Available in two flavours: loaded cheese; and loaded pepperoni, the products can be sold in quarter, half, and whole pizza servings (rrp £7 per pizza, sold in cases of eight).

Chicago Town claims the new concept gives retailers the flexibility to create their own meals deals, with the option to deliver to locals, and adapt their pricing to suit their customers.

Richard Cooper, senior brand manager at brand owner Dr. Oetker, said: “With more than 25 years’ experience in making epic pizzas, we are passionate about delivering The Ultimate Pizza Hit at Chicago Town, from the first bite to the last. Hot, fresh and ready to go, Chicago Town Pizza to Go is the ideal addition to your existing hot food offering, providing all the authentic high street takeaway characteristics that always hit the spot and keep customers hungry for more.

“With sales of hot food to go predicted to go through the roof in 2019 there’s never been a better time to get your hands on one of our fantastic hot Pizza to Go solutions (MCA Eating Out Report 2018). And, as a special introductory offer, every retailer who signs up will get the cost of the cabinet in free stock. Plus, with 50% margin available, retailers really can’t afford not to get a slice of the action.”

Stores who partner with Chicago Town will be provided with a range of promotional support materials, including POS packs, menu cards and disposables (including pizza boxes).

Full training will also be given to both retailers and staff, and Dr Oetker’s team of sales reps will provide stores with ongoing support to help maximise sales.

The Chicago Town Pizza to Go cabinet is available to order now (W 565mm, D 565mm, H 780mm). For more information email Dr. Oetker at: foodtogo@oetker.co.uk, or visit www.oetkerfoodservice.co.uk.

 

* How the free stock deal works for retailers

  • Free stock is valued at £560, which covers the cost of the pizza cabinet + value added tax
  • Free stock is based on an rrp of £7, with 8 x 10 cases / 80 pizzas equalling £560
  • Pay back is achieved in three weeks (based on an average rate of sale of 30 pizzas a week)
  • Each pizza cabinet includes a two year in-store warranty, which can be extended 

 

Readers' comments (4)

  • So the pizza sells at £7 including vat so £5.83 net; 50% margin, cost price £2.92. Free stock of 80 pizzas @ £2,92 equals £233.60. Cabinet costs £550 so actual investment of £316.40 . Sale of 108 pizzas needed to break even. Of course there is also cost of freezer, electricity, packaging and labour not to mention hygiene issues and waste (if you selll halves and quarters there will be some left unsold). Waste of space!

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  • Whilst independents are seeing food to go as being the future Tesco are pulling service counters out because of costs. Somebody's got it wrong.

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  • Some younger readers may not remember when Independents had deli counters- cheese, bacon, cooked meats. The reason they disappeared was cost of operating. And that was in the days before the minimum wage and compulsory pension contributions.Food to go cannot be provided without huge extra costs. The biggest sales potential in most stores is cleaning and laundry products which are often underspaced and don't carry extra overheads.

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  • Can't argue with Willi Low's figures. Suppliers have been using the illusion of valuing"free" stock at retail price since I were a lad.

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Related images

  • Chicago Town Pizza to Go In-Store
  • Chicago Town Pizza To Go Cabinet
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  • Chicago Town Stuffed Crust Cheese
  • Chicago Town Stuffed Crust Pepperoni
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