Dr. Oetker Ristorante is returning to TV screens as part of a multi-million pound campaign and partnership with Channel 4’s First Dates
The collaboration between the two companies first began in October last year, with a date-themed Ristorante creative running alongside the First Dates TV series.
The latest phase of the Dr Oetker and Channel 4 partnership kicks off this month with new Valentine’s Day content, dedicated social media activity, and a consumer competition to win a dream date night.
To enter the giveaway, customers can visit the Dr. Oetker Ristorante First Dates webpage to explain what romance means to them and why they deserve to win.
Runner up prizes are also up for grabs, with hundreds of Ristorante pizzas and bouquets of flowers being distributed in time for Valentine’s Day.
Josephine Skinner, senior brand manager at Dr. Oetker, said: “We are excited about the next phase of our partnership with Channel 4 and First Dates.
“The Ristorante brand aims to offer an authentic and relatable Italian pizza experience for couples, perfect for a romantic date night, any night! But we, like our customers, like to dream big – especially when it comes to making those midweek occasions really matter.”
Skinner added: “It’s for this reason that we’ve launched our latest competition, offering people the chance to win their dream date night. Whether it’s a romantic meal at a Michelin Star Restaurant or jetting off somewhere exotic, it’s up to you – it’s your dream date night after all!”