This summer, Boost Drinks is hoping to help independent retailers maximise soft drink sales with a new on-pack promotion across its 250ml Original Energy and Original Sugar-Free price-marked cans.
The promotional products are set to drive sales with a new competition and accompanying POS, which will be sent out to thousands of retailers nationwide.
Running from 10 June to 20 October 2019, the promotion offers consumers the chance to win a trip for two to New York City, along with daily and weekly giveaways including Bose wireless speakers and shopping vouchers.
To enter, shoppers can scan the code from their promotional can via Snapchat or online to find out if they are a winner.
Boost will be supporting the summer-long competition with a New York-themed marketing campaign, starting from next month (June). This will include sampling to more than 380,000 UK consumers and advertising across national TV, digital and outdoor media platforms.
Out-of-home billboards will highlight the promotion in Manchester, Birmingham and Glasgow, while adverts will run across YouTube and air during popular TV shows such as Love Island, First Dates and Family Guy.
The team at Boost Drinks will also be making trips to wholesalers, to create in-depot theatre. They will visit dressed as New York City tourists and will be helping retailers to stock their cars with product, in order to raise awareness of the new promotion.
Simon Gray, founder and managing director of Boost, said: “Here at Boost, we love local. That means supporting independent retailers is at the heart of our business and promotional activities. When designing this on-pack promotion we wanted to ensure we were offering an amazing prize, as well as generating excitement through our marketing activities. We’re doing everything we can to spread the word about our on-pack promotion, encouraging consumers to visit their local independent stores and get their hands on the promotional cans.”
The promotional Boost cans are available to retailers in depots now.