Blossom Hill has launched a £2.1m marketing campaign for the brand.
The ‘Wonderful World of Blossom Hill’ which focuses mostly on its Sun-Kissed Red & White range includes TV, digital and cinema advertising as well as sampling and online activity.
The ads, which are aimed at 25-44 year-old women, run until the middle of August on ITV, Channel 4, Channel 5 and will feature in previews of 27 films including 22 Jump Street, The Inbetweeners 2 and Grace of Monaco.
Percy Fox & Co marketing director Kevin Chinn said: “The campaign will showcase the vibrant new look and feel of the brand and is set to reach a substantial percentage of our target audience, delivering up to four opportunities for our consumers to view it through relevant mediums. Feedback from independent market research on the TV ad has been exceptional, with it hitting the top 10% of the best performing ads. The activity demonstrates our commitment to supporting our trade partners who will be able to capitalise on sales through the TV exposure and additional channel executions.”