Baxters soup has launched a £5m communications campaign including its first TV adverts in five years.
Baxters is showing its commitment to the soup category by investing more than 1m in a new brand campaign.
With the cold weather fast approaching, Baxters is re-launching its entire soup range.
The PMP sharing size bags are available in three flavours.
The company promises a coffee shop quality product.
By following Perfetti Van Melle’s merchandising advice retailers can earn points and win prizes
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