Baxters soup has launched a £5m communications campaign including its first TV adverts in five years. The ads are on air from now until the end of November and are designed to highlight the quality and uniqueness of the brand. The first ad was shown during ITV1’s Downton Abbey and will be seen by 21 million viewers by the time the run ends. The activity will be backed by a consumer competition which offers the chance to win a Lochside break in Scotland.

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