Baxters is showing its commitment to the soup category by investing more than £1m in a new brand campaign.

The spend is part of a broad programme of activity to support Baxters soup, which includes a pack redesign as well as the launch of new and improved ranges and recipes.

Advertising will feature primarily in national newspapers in both England and Scotland.

The campaign will run until March 2010 and it is expected that Baxters will reach more than 22 million adult consumers during this period.

rrp: from 89p

tel: 01343 820 393