Baxters soup has launched a £5m communications campaign including its first TV adverts in five years.
Baxters has introduced pricemarked packs for the independent channel. It is hoped the packs, available across its entire range, will encourage customer confidence and maximise the opportunity for sales. The company says research shows that sales of...
The 10-line range is aimed at consumers who want to experiment more when it comes to scratch cooking.
The PMP sharing size bags are available in three flavours.
The company promises a coffee shop quality product.
By following Perfetti Van Melle’s merchandising advice retailers can earn points and win prizes
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