Baxters soup has launched a £5m communications campaign including its first TV adverts in five years.
Baxters has introduced pricemarked packs for the independent channel. It is hoped the packs, available across its entire range, will encourage customer confidence and maximise the opportunity for sales. The company says research shows that sales of...
Baxters is showing its commitment to the soup category by investing more than 1m in a new brand campaign.
The move is set to boost collection and recycling, and help prevent litter
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The drinks are designed for treating, but compliant with HFSS
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