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Baxters soup has launched a £5m communications campaign including its first TV adverts in five years.
Baxters has introduced pricemarked packs for the independent channel. It is hoped the packs, available across its entire range, will encourage customer confidence and maximise the opportunity for sales. The company says research shows that sales of...
Baxters is showing its commitment to the soup category by investing more than £1m in a new brand campaign.
Mondelēz has unveiled a new promotion only available to independent convenience stores.
Coca-Cola European Partners has announced that its entire Capri-Sun portfolio is now free from artificial ingredients, following the reformulation of its Capri-Sun No Added Sugar range.
The 2020 Red Bull Summer Edition has been unveiled as a watermelon variant.
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