Simply Fresh has been getting into the Christmas spirit through its latest digital campaign, giving customers the chance to win festive-themed goodies.

The store group is encouraging customers to make a ‘Christmas wish’ using Twitter and the hashtag #IWISH, and one lucky recipient will have their chosen wish granted with a special visit from the Simply Fresh elf.

The group is also giving customers the chance to swap an unwanted Christmas present for a special gift such as an iPad or a camera, by simply tweeting @SimplyFreshUK with a picture of an unwanted gift, using the hashtag #XmasSwap.