All Simply Fresh articles
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Features and AnalysisSainsbury’s to close wholesale division
Sainsbury’s decision to close its entire wholesale division puts an end to the partnership with Simply Fresh
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Features and Analysis
Long-term Londis retailer Mike Howe switches to Simply Fresh
Mike Howe is to move to the Simply Fresh supplied by Sainsbury’s model after 30 years at Londis.
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Features and Analysis
Ajay Odedra to open new Simply Fresh store
Essex retailer Ajay Odedra is to open a new store under the Simply Fresh supplied by Sainsbury’s model.
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Interviews and Profiles
Harj Dhasee: why I’m switching from Nisa to Simply Fresh
Harj Dhasee is to switch his two Nisa stores to the Simply Fresh supplied by Sainsbury’s model. He outlines why it was time for a change.
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Features and Analysis
Steve Bassett reports sales success at his Bitterne Park store
Southampton retailer Steve Bassett is reporting strong sales growth since his switch to Simply Fresh earlier this year.
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Features and Analysis
Harj Dhasee announces switch from Nisa to Simply Fresh
Cotswold-based retailer Harj Dhasee is to switch from Nisa to the new Simply Fresh supplied by Sainsbury’s model.
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Features and Analysis
Costcutter and Simply Fresh continue supply partnership
Costcutter Supermarkets Group and Simply Fresh have announced a continuation of their supply partnership.
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Interviews and Profiles
Success for Steve Bassett’s new Simply Fresh store
Steve Bassett opened a new Simply Fresh supplied by Sainsbury’s store in February and has already seen strong growth.
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News
Steve Bassett to open Sainsbury’s supplied Simply Fresh store
Top convenience retailer Steve Bassett is set to open a Sainsbury’s supplied Simply Fresh store.
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Interviews and Profiles
Is becoming a franchise operator the right move for you?
Why is Sandeep Bains moving from Simply Fresh to Southern Co-op to become franchise operator?
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News
Simply Fresh and Sainsbury’s wholesale partnership expands
Following a successful trial, Simply Fresh and Sainsbury’s are expanding their supply partnership
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Interviews and Profiles
‘Simply Fresh is still a disrupter’ – COO
Simply Fresh’s new COO Michael O’Loughlin talks the Sainsbury’s partnership, struggling retailers and international expansion in his first interview since his appointment
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News
Simply Fresh on Sainsbury’s model acquisition trail
Simply Fresh has set out its acquisition goals for new retailers as part of the extension of the Sainsbury’s supply deal.
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News
SimplyFresh appoints new commercial director
SimplyFresh has announced the appointment of Steve Drake as its new commercial director and member of the board of directors.
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News
Senior shake-up at Simply Fresh
Simply Fresh has appointed Michael O’Loughlin as its new chief operating officer, effective 31 August.
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News
Sainsbury’s supply trial with Simply Fresh thrives during lockdown
Simply Fresh’s trial supply deal with Sainsbury’s “continues to go well” despite the lockdown, the symbol group’s chief operating officer Kash Khera told C-Store.
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News
Simply Fresh expands home delivery options with Deliveroo deal
Simply Fresh has started working with Deliveroo to expand the options for home delivery from member stores.
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News
Sainsbury’s supply deal a hit at new Simply Fresh store
Simply Fresh’s Sainsbury’s-supplied convenience store in Kenilworth, Warwickshire, has received a “phenomenal” reaction from its customers, according to the symbol group’s creative director Davinder Jheeta.
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News
Simply Fresh to extend Sainsbury’s supply trial following positive results
Simply Fresh is launching the second phase of its supply trial with Sainsbury’s following better-than-expected results in the first trial store in Willesden, London.
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Features and Analysis
Simply Fresh, Webheath, Worcestershire
Parminder Gosal has graduated from working for Nasta Khera – who owns Simply Fresh in Alcester – to having a store of his own.
