
JTI
JTI is a leading international tobacco and vaping company with operations in more than 130 countries. It is the global owner of both Winston, the number two cigarette brand in the world, and Camel, outside the USA and has the largest share in sales for both brands. Other global brands include Mevius and LD. In the UK, JTI’s brands include Benson & Hedges, Silk Cut, Mayfair, Sovereign and Sterling, as well as a number of other tobacco products including hand-rolling tobacco (Amber Leaf), cigars (Hamlet), pipe tobacco (Condor) and tobacco-free nicotine pouches (Nordic Spirit). JTI is also a major player in the international vaping market with its brand, Logic and tobacco vapour brand, Ploom. Headquartered in Geneva, Switzerland, JTI employs over 46,000 people and in 2024 was certified Global Top Employer for a tenth consecutive year. JTI is a member of the Japan Tobacco Group of Companies. For more information, visit www.jti.com.
AdvertorialHow to tackle illicit tobacco in your local area
Illicit tobacco is increasingly prevalent in the UK [JTI] and is fast becoming a blight on high streets across the country. Data from JTI found that the illicit sector grew to unprecedented levels in 2024, with 30% of cigarette and 54% of roll-your-own (RYO) tobacco consumption now coming from illegal ...
Promotional FeatureTackling the illicit tobacco trade in Wolverhampton
A roundtable discussion reveals how Wolverhampton retailers are seeing their businesses impacted by the illict tobacco trade, sometimes with violent consequences.
Promotional FeatureRetailers have their say on the Generational Smoking Ban
With the Generational Smoking Ban still on course to come into effect under the new Labour Government, two convenience store retailers explain the problems it would present to them and the huge impact it would have on their businesses.
Promotional FeatureHow to maximise your nicotine pouch sales this year
With nicotine alternatives such as smoke-free nicotine pouches growing in popularity, it’s important for retailers to understand the product so that they can communicate information to their customers and maximise their sales. Here, JTI gives the lowdown on the category.
Promotional FeatureWays to make stores greener in 2023
With increasing pressure on retailers to be more accountable when it comes to their environmental activity, JTI UK sustainability director Ruth Forbes looks at the challenges facing them and suggests a raft of potential solutions to help.
Promotional FeatureHow to overcome the challenge of retailing heated tobacco
JTI explains why heated tobacco is becoming the must-stock category and how to ensure retail success.
Promotional FeatureHow retailers can access expert support in selling tobacco products
When it comes to selling tobacco products, good advice is critical to helping retailers maximise their sales potential. JTI explains how.
Promotional FeatureWorking together to stub out illicit tobacco
Covid-19 has not slowed the illicit tobacco trade, which continues to take money out of the hands of law-abiding retailers. Fighting it requires participation by all, says Ian Howell, fiscal and regulatory affairs manager at JTI.
Promotional FeatureResponsible retailing for a greener future
With the global environment and climate change increasingly in the consumer eye, sustainable trading has become a responsibility that all businesses, including convenience retailers, must address – and there are plenty of ways they can do so, says Ruth Forbes, sustainability director at JTI UK.
Promotional FeaturePreparing for the menthol and capsule cigarette ban
With less than a week until the ban on menthol and capsule cigarettes comes into force from 20 May, convenience retailers across the county are making final preparations and ensuring that adult menthol smokers are well aware of the range of alternative that will be open to them.
Promotional FeatureGet ready for the menthol and capsule cigarette ban
With just weeks until the ban on menthol and capsule cigarettes comes into force from 20 May, convenience retailers across the county are making final preparations and ensuring that adult menthol smokers are well aware of the range of alternative that will be open to them.
Promotional FeatureRetailer’s questions answered: Menthol Ban 2020
With only one month to go until the Menthol Ban, Mark Yexley, Communications Director at JTI UK, talks about the alternative options available to adult smokers after May 20.


















