With only one month to go until the Menthol Ban, Mark Yexley, Communications Director at JTI UK, talks about the alternative options available to adult smokers after May 20.
Girish Chavda, Nisa New Eltham Food & Wine
“With only a month to go until the Menthol Ban comes into effect, I’d like to know what myself and my staff should be doing over the next few weeks to best prepare?”
Mark Yexley, Communications Director at JTI UK
“Now is the time to ensure that you and your staff are aware of the alternative options available to adult smokers from May 20th.
“JTI is launching a series of new alternative products with distinctive tobacco blends plus product and pack innovations.
“This includes the ‘New Dual’ range, which is available across Sterling New Dual, Benson & Hedges New Blue Dual, Sovereign New Dual and Benson & Hedges New Dual, with Sovereign also containing a new Flow Tech centre hole in the filter, which provides further differentiation within the market.
“The same distinctive blend will be available across Sterling New Superkings Green, Benson & Hedges New Superkings Green, Berkeley New Superkings Green and Mayfair New Green.
“Sterling Dual Capsule Leaf Wrapped cigarillos is another option, as well as Logic Compact, which includes nine menthol flavours, and Logic EPIQ e-liquids available in five menthol flavours. Our Nordic Spirit tobacco-free nicotine pouches are also available in fresh mint, providing even more choice.
“Whatever adult smokers do after the Menthol Ban, JTI has the alternatives covered.”
For further Menthol Ban updates, visit JTI’s dedicated microsite at https://www.jtiadvance.co.uk/MentholBan2020.