Lyle’s Golden Syrup has released a limited-edition version of its tin to raise funds for the charity Help for Heroes around the period of the 75th anniversary of VE Day.
With 5p of every tin sold to be donated to the charity, the aim is to raise over £25,000 in support of wounded, injured and sick veterans and their families. The design retains the familiar gold and green colour scheme and features a secret Morse code message on the border.
Lindsay Brown, product manager for Lyle’s Golden Syrup, said: “The 75th anniversary of VE Day is an important moment for Britain as we reflect on the huge sacrifices made by our servicemen and women during WWII. To mark this occasion, we are extremely proud to be partnering with Help for Heroes who do such meaningful work for veterans.”
Mandy Lloyd, head of partnerships at Help for Heroes, added: “Help for Heroes is proud to be associated with Lyle’s Golden Syrup, a brand with such great heritage. Through this partnership we hope to raise awareness of the work that Help for Heroes does, leading to more people coming forward and buying a tin or two, to further support the work that we do.”