Convenience food brand Nomadic has given its biggest-selling Yogurt & Oat Clusters pots a fresh new look and simplified name - Clusters.
The move, taking place just over 27 years since the format was introduced, follows the firm’s impressive 29.7% growth in 2025.
Simplifying the name was key to the process, Nomadic said, as consumer research showed consumers had multiple names for the pots. The revamped style - carried across four flavours - will be rolled out gradually across all of Nomadic’s convenience foods.
Clusters’ revamp is being supported by an extensive ad campaign called New Name, Same Snack, showing across social media. Lasting four weeks, the work features both video and graphic carousels showing amusing consumer research quotes and findings.
Jennifer Crew, senior brand manager at Nomadic, said: “Nearly 30 years on from introducing the format, we thought it about time it got a simpler, more memorable name. There’s still huge potential for Clusters’ growth and the format’s role to us as a business.”
Nomadic’s Clusters 169g pots have an RRP of £1.65 and come in Strawberry, Double Choc, Chocolate & Honeycomb and Blackcurrant & Blueberry flavours.
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