Hiver, The Honey Beer, is celebrating its fifth anniversary with the launch of a new can format.
The new 330ml can will be available in Honey Blonde and Honey IPA variants with an rrp of £2.80 per unit. Limited-edition, seasonal flavours are also planned for the all-Brittish craft beer range, launching in 2019.
Commenting on the launch of the new format, Hannah Rhodes, founder of Hiver, said: “It’s been fantastic to see how Hiver has developed to become a firm favourite amongst UK drinkers, both for refreshment and alongside food.
“Our current packaged format perfectly showcases us as a premium British brand stocked in foodie havens up and down the country. With this in mind, launching into can made perfect sense to open wider F&B opportunities, especially as this format now accounts for 25% of craft beer sales.”