Black Tower has announced the launch of three new bottle pack designs, available to retailers throughout the winter season.
Available from November on bottles of Fruity White - the most popular wine in the Black Tower range and in the German Wine category - the new bottles are designed to create interest and excitement on shelf, particularly for consumers stocking up for the party season or looking for a Christmas gift.
Bursting with hints of fresh pineapple, mango and passion fruit, Black Tower Fruity White is a smooth and fresh wine, best enjoyed chilled. The drink is light, easy drinking and can be paired with spicy chicken or sweet and sour dishes.
To support the launch of the winter design, Black Tower will be offering its 40,000-strong social media followers the chance to jet off for a fantastic holiday in the sun, as part of its latest consumer competition.