Scottish Leader has announced the launch of its latest spirit drink – Scottish Leader Twist of Ginger.
The new whisky is designed to be an accessible spirit drink flavoured with a hint of ginger and will soon be available across the UK. The drink has a 35% ABV with a base flavour of blended Scotch.
Dr Kirstie McCallum, head of Scottish Leader’s blending team, said: “By the progressive nature of the brand, Twist of Ginger is an exciting new drink from Scottish Leader that offers consumers the chance to experiment and try something different. Scottish Leader continually challenges the norm and encourages us to break away from tradition and introduce a new perspective and our latest addition to the collection does exactly that.
“The rising popularity of flavoured gins and rums has now infiltrated the world of whisky and created some exciting new opportunities. With Scottish Leader’s Twist of Ginger, we aimed to create an upmarket flavoured whisky that will appeal to traditional blend drinkers, as well as reaching an untapped consumer market.”