Accolade Wines has branched away from the wine market once again with the release of Stone’s Gin to take advantage of the burgeoning UK gin market.
Stone’s Gin (37.5% ABV), which follows the introduction of Accolade Wines’ Echo Falls Summer Berries-flavoured vodka in November last year, will have a predominately ginger taste and will be available for on and off trade, with an rrp of £18 (700ml).
David White, marketing director of Accolade Wines, said: “Consumers are always on the look-out for new products or serves and by harnessing our brand heritage with the current trends in gin, and in bold flavours (ginger in particular), we are confident that this exciting new product will encourage both our current and new consumers to try Stone’s Gin.
“Our recent successful launch of Echo Falls vodka demonstrates that our approach is tapping into strong consumer dynamics and creating new profit opportunities for our trade partners.”
Sales of gin increased by £253m in the United Kingdom last year, with volume growth set to rise by 6.2% by 2021 (IWSR).