Latest Alcohol News – Page 73
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Product NewsMagners announces 'Now is a good time' campaign
Magners GB has announced a new integrated marketing campaign for 2013, which aims to bring to life the “sociability and spontaneity” of the brand.
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NewsSoft Drinks: Squash and water
Squashes and cordials are the soft category’s thrifty but reliable stalwarts with no shortage of activity
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Product NewsCampo Rioja launches pricemarked pack to support indies
Campo Rioja, the UK’s favourite Rioja brand (Nielsen), is being launched with a £6.99 pricemark. The brand’s Tempranillo variant will carry the pricemarking and will be avaialble across all channels from this month, says Pernod Ricard UK. The pack will be supported with POS across select outlets and a comprehensive ...
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Product NewsWells & Young's unveils McEwan's Red Ale
Wells & Young’s has unveiled McEwan’s Red Ale, its first NPD for the brand since acquiring it in 2011.
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NewsSummer Drinks: Warm front
While the nation celebrated, many c-stores found last year’s summer season tough. Will 2013 be the same?
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Product NewsSmirnoff back on TV with 'Nocturnal Awakening' ad
Smirnoff is back on TV this month with a second burst of its ‘Nocturnal Awakening’ TV campaign.
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Product NewsMalibu launches PMP for 70cl bottle
Malibu is introducing a £12.99 PMP for its 70cl bottle this month, following the successful launch of a 35cl PMP last year.
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Product NewsKestrel Premium Lager relaunched with lower ABV
Kestrel Premium Lager has relaunched with a new look and a lower 5% ABV.
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Product NewsGaymers unveils Tropical Cider variant
Gaymers has launched a Tropical Cider variant, the fifth addition to its existing range of fruity ciders.
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Product NewsHalewood extends Crabbie's range
Halewood International has launched two new Crabbie’s Alcoholic Ginger Beer flavours - Raspberry, and Strawberry and Lime.
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Product NewsSmirnoff launches coffee-flavoured vodka
Smirnoff is expanding its flavoured vodka range with the launch of Espresso Smirnoff.
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Product NewsAshes tickets up for grabs on Stowford Press
Westons’ Stowford Press cider brand is giving away Ashes cricket tickets to consumers every day between now and May 21.
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Product NewsCarling Zest 'Hint of Ginger' launched
Molson Coors is launching a new limited-edition flavour of Carling Zest for the summer.
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NewsBanrock Station launches National Trust project
Accolade Wines has launched an environmental conservation campaign on its Banrock Station brand….
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Product NewsSpar revamps cider range
Spar is revamping its cider range with a new taste and redesigned packaging, in a move to boost sales in the fast-growing category.
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Product NewsBaileys launches slim-lined new bottle
Baileys has announced a new-look bottle as part of its global relaunch.
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Product NewsGallo Family Vineyards launches Summer White
Gallo Family Vineyards has launched Summer White, a new 5.5% ABV wine-based offering.
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Product NewsHeineken launches new flavoured Bulmers variants
Heineken is strengthening its range of Bulmers ciders with the launch of two fruit-flavoured variants, Bold Black Cherry and Pressed Red Grape.
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Product NewsGordon's launches flavoured gin range
Gordon’s is launching its biggest ever innovation with the introduction of a new collection of flavoured gins.
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Product NewsCarling launches 'Brilliantly British' prize giveaway
Molson Coors is offering a one-in-four chance to win ‘Brilliantly British’ prizes on promotional packs of Carling.