Latest Alcohol News – Page 75
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Product News
Scare bear bunch
Intersnack has introduced seasonal packs of its teddy-shaped snack. Pom-Bear Halloween is supplied in a six-bag multipack with a special-edition tangy pickled onion flavour.
rrp: £1.39
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News
Scottish stores face new alcohol rules
The Scottish government has been urged to show "common sense" towards retailers when enforcing changes to the Alcohol Act, which come into force on October 1. The changes to the legislation mean retailers can no longer highlight...
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Product NewsLambrini branches out to cider
The Lambrini brand is being extended into cider with Lambrini Cider, available in forest fruits, summer fruits and pear & apple styles.
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Product NewsCarlsberg announces Arsenal deal
Carlsberg has announced a new partnership with Arsenal to become the football club’s official beer partner for the next three seasons.
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Product NewsAccolade Wines launches Stowells Light
Accolade Wines has launched Stowells Light, a low-alcohol red, white and rosé wine containing 5.5% abv. Stowells Light is light in calories and alcohol without compromising on taste, Accolade says.
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Product NewsExotic oak
Bacardi has launched a new spiced spirit drink of premium rum called Bacardi Oakheart. The company says the product brings a new twist to the spiced spirit category with its smoky taste, and is designed to capture the adventurous nature of young...
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Product NewsGrant's announces first RTD
Grant’s has announced the launch of its first ever ready-to-drink (RTD) product: Grant’s Scotch Whisky and Cola.
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Product News
Bols foam adds froth to drinks
Maxxium UK has launched the world’s first alcoholic foam
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Product NewsJack Daniels launches premix campaign
Jack Daniel’s has launched a new marketing campaign to support its premix variants Jack Daniel’s & Cola and Jack Daniel’s & Ginger.
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Product NewsMiller Brands launches global beer initiative
Miller Brands has launched a new initiative to help retailers boost their world beer sales.
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Product News
Get into the spirit of a growing category, retailers urged
Convenience retailers have a “huge opportunity” to grasp the spirits category as shoppers increase their spending on premium brands, according to the First Drinks annual report.
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Product News
Malibu launches pre-mix cocktails
Malibu is launching an innovative range of new pre-mix cocktails in a 1l pouch format and a 250ml can format.
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Product NewsMaxxium UK unveils Courvoisier Punch packs
Maxxium UK is distributing Courvoisier Punch ladle packs and neck hangers to encourage consumers to enjoy punch at home.
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News
Community Alcohol Partnerships expanded
Community Alcohol Partnerships (CAP) aimed at tackling underage drinking will be significantly expanded with an increased budget and will be run under the leadership of the government’s communities adviser Baroness Newlove.
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Product NewsHarveys Bristol Cream targeted at flower show
Maxxium UK is targeting visitors to Hampton Court Flower Show this summer with its new signature serve for Harveys Bristol Cream. The show is one of several high-profile events forming part of 'Harveys Half Hour' campaign. Sampling at the...
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Product NewsCarlsberg UK launches branded chillers
Carlsberg UK (CUK) is looking to help drive beer sales in the convenience sector with a range of branded chillers through chiller supplier Husky.
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Product NewsFoster’s raises the standard
Foster’s Gold, a premium version of the UK’s number one standard lager brand, is to be launched on July 18.
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Product News
Havana Club in Smeg fridge promotion
Cuban rum brand Havana Club is keeping things cool with its summer on-pack promotion offering consumers the chance to win Smeg fridges. The brand has teamed up with UK urban artist Remi/Rough to turn three Smeg fridges into pieces of art. Some...
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Product News
Jacob's Creek launches marketing activity for Wimbledon
Jacob's Creek is celebrating its status as the Official Wine of the Wimbledon tennis championships with marketing activity to drive awareness of the brand and its association with the All England Club. Bottles will carry neck collars offering...
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Product News
Molson Coors launches £5m Corona campaign
Molson Coors is digging deep into its pockets with a £5m marketing investment in Corona the largest in the brand's history. The spend includes the Corona Island campaign, running now through July, which gives consumers the opportunity to win...