Whyte & Mackay is distributing 120,000 limited edition glasses with its 70cl Triple Matured Blended Scotch Whisky, as part of its Funny as Folk campaign.
The on-pack promotion gives consumers the chance to collect one of four whisky glasses, each featuring a funny one-liner. The limited-edition bottles are available from Co-op-supplied stores.
Ruairi Perry, head of blended whisky brands at Whyte & Mackay, said: “Through our Funny as Folk campaign, we’ve been sharing a dram good laugh with people throughout the UK – from grassroots comedians, to Fringe festival attendees and audiences at home. Which is why we decided to toast a busy year by giving away these limited-edition glasses with bottles of our award-winning Whyte & Mackay bottles. The quippy one-liners depict characters every consumer can relate to, making them a must-buy, either for the home cabinet or a humorous gift.”