Whyte & Mackay is continuing to grow its spirits portfolio with the launch of its new Wildcat Gin - made using a Cat’s Claw botanical.
The launch of the new product is the latest in a series of investments by Whyte & Mackay, including a complete overhaul of its Jura Single Malt Brand and a full re-brand and re-launch for its Tamnavulin Speyside Malt.
The company’s new Wildcat gin has an ABV of 41.5% and is designed for mixing, made using ten botanicals including; Liquorice Root, Coriander, Angelica Root and Cat’s Claw Root.
Mike Greggs, Whyte & Mackay general manager of UK, France and Germany, said: “We are delighted to launch our new ‘Gin of the Night’ – Wildcat Gin. We are investing in innovation across our portfolio. Wildcat Gin is the latest brand launch to ensure we continue to offer consumer-led value to our customers.
“As a business we recognised a key drinking occasion which is under served by current Gin brands – night time – so Wildcat Gin aimed at those who come to life after dark. Wildcat Gin’s distinctive, yet classic taste makes it perfect for a simple gin and tonic or a bramble cocktail to be enjoyed as the consumer sees fit – as part of a great night out. “With a stand-out flavour profile and intriguing brand story, we’re confident Wildcat Gin will add value to the category while standing out against mainstream gin brands.”
The new Wildcat Gin 70cl is available in selected bars and retailers throughout the UK, with an rrp of £28.