German beer brand Becks has launched six new label designs as part of its Be Kreativ campaign.
The new labels were created by six artists: Greg Coulton; Jonny Wan; Art + Believe; Nicolas Dehghani; Charles Williams; and Nomad Clan.
The limited-edition label designs will be available for retailers to stock until early December.
Tatiana Stadukhina, marketing director for AB InBev UK, said: “Beck’s has a rich history of independent thinking and a strong affinity with the creative scene. From being the first German brewery to use green bottles in 1874, to the introduction of our popular Art Labels more than 25 years ago, we’re always looking for new and exciting ways to support the creative community.
“This year’s designs celebrate the variety of styles and artistic skills in the creative world, with each designer putting their own unique spin on the label.
She added: “Our collection of eye-catching designs and Beck’s legacy as a beer that celebrates creativity will help our customers tap into the trend for bespoke, limited edition packaging – as well as the demand for brands that not only cater to the needs of consumers, but also align with their personality and values.”
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