Diageo is to launch a new alcohol-free option Gordon’s 0.0% (0.0% ABV).
Available from 3 January in a 70cl format (rrp £14), Gordon’s 0.0% is made using the same distilled botanicals as Gordon’s London Dry Gin.
With low and no alcohol spirits currently the fastest growing segment within the alcohol category in the UK, at +33% across the Off Trade, the new innovation chimes with current consumer behaviour which has seen people increasingly looking for choice for different occasions.
GB head of marketing at Gordon’s Charlotte Gibbon said: “We are extremely excited to be introducing Gordon’s 0.0% into the UK market. With the low and no trend showing no signs of slowing down, we are delighted to offer a new alcohol free alternative which allows consumers to enjoy the same great taste of Gordon’s without any of the alcohol. At Gordon’s, we are commited to providing choice for different occasions and we don’t think people should have to miss out on the flavour or experience when choosing an alcohol free drink.”