Gin brand Tanqueray is expanding its portfolio with a new flavour and format.
The first new addition to the brand’s portfolio is Tanqueray Blackcurrant Royale (41.3% ABV & rrp: £25) while in April, it is set to introduce two brand new ready-to-drink (RTD) 250ml can formats (rrp: £2.50) for Tanqueray London Dry Gin and Tanqueray Flor de Sevilla Distilled Gin (6.5% ABV).
Marketing Director for Gins, Pimms and Baileys Adrienne Gammie said: “The gin category continues to thrive and this is primarily motivated by consumer demand for new and exciting variants. Tanqueray has always been commended for its taste and quality – and the introduction of Tanqueray Blackcurrant Royale is an extension of the brand’s commitment to introducing rich and exciting new choices to the market.
“We continue to see a huge trend in customers seeking new formats – especially in the pre-mix category. The new can formats provide convenience to the consumer, whilst being able to enjoy a high-quality serve at home.”