Accolade Wines launches Braai competition for Kumala

Accolade Wines’ South African brand Kumala has launched a new competition in partnership with premium barbecue manufacturers, Napoleon Grills.

The ‘Bring on the Braai’ summer activation offers shoppers the chance to win a premium Napoleon barbecue, worth £1,369.99.

Running until 30 September 2021, the competition will be supported in-store with POS and online via Kumala’s social channels, linking to a dedicated website – https://www.kumalabbq.co.uk/.

The competition, which also offers customers the chance to win one of five Napoleon barbecue bundle runner-up prizes in monthly prize draws, is available across multiple 75cl SKUs including Kumala Shiraz and Kumala Reserve Malbec. Over 735,000 bottles will each feature a colourful and vibrant on-pack neck tag, complete with gold foil for impactful shelf-standout in-store.

Accolade Wines assistant brand manager Anne Uva said: “Kumala is all about variety and channelling the spice of life into our wines. It is already a top ten brand for prompted recognition and there is massive growth potential as we strive to be a shining beacon for great South African wines. We’re excited to team up with Napoleon Grills to bring the colourful spirit of Kumala to life by offering new and existing customers the chance to win a top of the range barbecue - just in time for what promises to be a busy summer of outdoor dining.”