The new version presents the information on six key product categories laundry, homecare, baby care, crisps & snacks, health & beauty and batteries on a single double-sided A4 sheet, and includes shelf plans for different sizes of shop and merchandising advice with the promise of 'Spend minutes, make pounds'. Independent sales data and P&G's own shopper insight have been combined to produce the planograms, which include competitor products.
P&G trade communications manager Paul Lettice said: "The information is in a new format, but follows the established principles of a core range and zero capital expenditure. The purpose is to give retailers the information they are telling us they want and need, in a format that is as easy to use as possible."
The new category plans make their debut at next week's Convenience Retailing Show, which runs from Sunday, March 21 until Wednesday, March 24 at the NEC, Birmingham.
To celebrate the launch, P&G is giving Convenience Store readers and show visitors the chance to win a van. To enter, send a postcard to the usual C-Store address (see p94 for details), or drop by stand G271 at the show. The closing date for entries is March 29, and full terms and conditions can be found at www.thegrocer.co.uk/independents.