As many as 14% of convenience store customers say that they would buy a gift, treat or card for Easter from the store they are in if they needed to, for a friend, partner or family member.
That's a huge opportunity for c-stores to capitalise on, so stores need to have the right range of Easter treats, boxed chocolates, chocolate eggs, bags of sweets, flowers and cuddly toys.
But even your staple categories can receive a boost in demand during the holiday weekend. For example, 3% of customers say that they will visit their off licence more frequently over Easter.
As customers do more entertaining at home during the holiday, this means stores must have the right range of beers, wines and spirits.
There's also an opportunity to make the whole entertaining mission more appealing, with big share bags of crisps and snacks.
It's also worth remembering that if customers are entertaining then they may need some distress items such as milk and bread, so ensure constant availability of these essential lines.
During the holiday period it is also important to communicate your opening times and Easter offer to your local catchment (more than 75% of your customers live within a quarter of a mile of your store).
Let them know that you're ready for Easter (35% of c-store customers would like information on range of products) and have all the products which they may need over the holiday period.
Leaflets don't need to be all about promotions, but simply let your customers know that you have a selection of eggs, cards, flowers, toys and alcohol for the Easter period.
Create theatre in-store and have some fun by letting the staff get really involved. Perhaps have members of staff dress up as chicks or rabbits and hand out small chocolates to customers, or do a collection for a local charity.
Or maybe the store can go one step further and get involved in arranging an Easter egg hunt for local children to really show that they're part of the community - this is an excellent way to get your local community talking
about your store.
That's a huge opportunity for c-stores to capitalise on, so stores need to have the right range of Easter treats, boxed chocolates, chocolate eggs, bags of sweets, flowers and cuddly toys.
But even your staple categories can receive a boost in demand during the holiday weekend. For example, 3% of customers say that they will visit their off licence more frequently over Easter.
As customers do more entertaining at home during the holiday, this means stores must have the right range of beers, wines and spirits.
There's also an opportunity to make the whole entertaining mission more appealing, with big share bags of crisps and snacks.
It's also worth remembering that if customers are entertaining then they may need some distress items such as milk and bread, so ensure constant availability of these essential lines.
During the holiday period it is also important to communicate your opening times and Easter offer to your local catchment (more than 75% of your customers live within a quarter of a mile of your store).
Let them know that you're ready for Easter (35% of c-store customers would like information on range of products) and have all the products which they may need over the holiday period.
Leaflets don't need to be all about promotions, but simply let your customers know that you have a selection of eggs, cards, flowers, toys and alcohol for the Easter period.
Create theatre in-store and have some fun by letting the staff get really involved. Perhaps have members of staff dress up as chicks or rabbits and hand out small chocolates to customers, or do a collection for a local charity.
Or maybe the store can go one step further and get involved in arranging an Easter egg hunt for local children to really show that they're part of the community - this is an excellent way to get your local community talking
about your store.
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