While savoury snacks are already popular among consumers, there is still untapped potential to generate extra income, as Pepsico illustrates with its Max Your Snacks guide.
Savoury snacking already represents a major opportunity in convenience, with the average store generating £17.8k per year [NielsenIQ] from the category alone, but there’s still untapped potential. “By getting the fundamentals right, retailers can unlock even more value,” says Nic Storey, senior sales director, impulse & field sales at PepsiCo. “That means having the right range in the right space, using secondary siting to interrupt shopper journeys, leveraging new product launches, and giving prime visibility to price-marked packs (PMPs).”
PepsiCo’s ‘Max Your Snacks’ guide provides simple, practical advice that empowers convenience retailers to unlock the full potential of their savoury snacks range with the opportunity to drive up to 16% annual growth [PepsiCo], he reveals.
“Our aim with the Max Your Snacks guide was to break down best practice into steps that fit seamlessly into a busy retailer’s day, so the guide focuses on what really works.”
Here, three independent retailers share how they’ve put the guide into practice and the results they’ve seen.
Ian Lewis, Spar Minster Lovell, comments: “After reading the guide, I made small changes in-store by ensuring we had strong availability of PMPs, which are so important for value-conscious customers. The guide gave me the confidence and the tools to act. It broke things down and showed that small adjustments can make a big difference.”
For Chaz Chahal, Simply Fresh, Inkberrow, Costcutter, Kidderminster & Morrisons Daily, Belbroughton, a standout feature of the guide is how easy it is to follow. “The recommendations were realistic. A major win was organising the layout by shopper missions including lunch, on-the-go, sharing, and treats.” Chaz also focused on stocking the top five recommended PMPs. “The clarity and structure helped shoppers find what they wanted and meant they were picking up more.”
Atul Sodha, Londis Harefield, adds: “The guide delivers for all types of retailers, making it well worth getting involved.” Atul highlights the importance of embracing NPD, “Products like Extra Flamin’ Hot and Doritos Dinamita got people excited,” he says. “The guide has helped us prioritise space for these products alongside core bestsellers. It shows that when you spotlight them correctly, shoppers are willing to try something different.”
The experiences of these retailers show that by using the guide and focusing on simple, practical changes, there’s real potential to enhance shopper experiences and improve fixture performance.
Download the guide now via *shopt and get started: https://www.shopt.digital/gb/pepsico_max_your_snacks_lp
