This summer, Haldiram’s is bringing authentic Indian flavours directly to UK consumers through a six-week sampling campaign across selected retailer locations.
Thousands of free tasters are being shared with shoppers, commuters and festival-goers, giving people the chance to discover why Haldiram’s has been India’s favourite snack brand for over 80 years.
The sampling activity puts flavour first, Haldiram’s said, meeting consumers and inviting them to experience its famous recipes. Made with natural ingredients, fully vegetarian and with almost all products free from preservatives or additives, the range showcases the brand’s commitment to quality and authenticity.
The campaign has already launched at stores in Rayners Lane, Hounslow and Reading, with more locations to follow over the coming weeks.
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