Snack producer The Mad Butcher has added two new bite size products to its sell-out intro range of gourmet meat snacks, as demand for the category grows.
A duo of 40g ambient meat snacks have been unveiled by the brand, featuring The Mad Butcher’s Chorizo and Salami Bites.
The dry cured pork products contain up to 11g protein per pack and are made using only the finest ingredients and traditional techniques.
With an RRP of £1.50 per pack, the affordable, portion-controlled products are also gluten free, ideal as a meal deal snack option or as an accompaniment for beverages, the supplier advises.
Managing director, Newby Groves, said of the launch: “These are great tasting, high quality meat snacks, ideal for on-the-go eaters and those wanting to upgrade from their usual crisps and nuts and get a protein hit at the same time.
“The ambient meat snacking category is one of the fastest growing food and drink categories in the UK, with all generations showing an interest. Our products are for anyone who wants better, more authentic ingredients from their meat snacks, people who want a great taste experience on the move.
“We offer convenience retailers and forecourts a strong opportunity to drive incremental sales and margins with these new Bite, which come with a 240-day shelf life.”
Early listings confirmed so far include Spar stores, Morrison’s and Bobby’s.
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