Kettle Chips has announced the launch of Kettle Krinkle, a new range of ridged potato chips delivering a bolder crunch available exclusively in Co-op stores.
Launched from 4 August in a Lightly Salted 130g sharing bag, the full range will mark a new era for the brand, combining “signature, much-loved flavours with an exciting new format designed to captivate potato chip lovers,” it says.
Michael Inpong, chief marketing Officer at supplier Valeo Foods UK, said: “Kettle is thrilled to introduce its new Krinkle SKUs. It brings an exciting twist to our signature flavours.
“This launch is all about bringing people together over great taste and texture, and Krinkle does just that. Like all our potato chips, it’s crafted for sharing and packed with flavour, and it brings a great crunch too!”
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