New-look bottles for VK vodka

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Global Brands has unveiled new and premium-look bottles for its VK range of vodka mixes. For the first time since the range’s launch in 1999, the VK bottles have been redesigned to provide a more upmarket look and to improve standout on shelves and in the fridge. The bottle necks are embossed and the new labels are metallic to give the brand more consumer appeal.

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